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The New MVP: Microscopic Valuable Product
Start with solving the surface of the problem through creative prototyping techniques.
Brett Staron
May 26, 20233 min read


What can Vin Diesel teach us about Product-Market Fit?
It's time to talk about something serious: The Fast and The Furious. Yep, THAT movie franchise that filmed a scene where Vin Diesel...
Brett Staron
May 24, 20232 min read


Product Pricing and iPhones
Let’s talk about the price of iPhones… …and why what you charge for your product or service shouldn’t solely be driven by what it takes...
Brett Staron
May 20, 20231 min read


Martina Lauchengco's "Loved" in Thirteen Seconds
There are only 6 possible outcomes of a product’s go-to-market strategy. 6. Or, as Martina Lauchengco puts it in her incredible book...
Brett Staron
May 20, 20231 min read


Product Development and Football
What can football teach us about product development? A lot, actually. Exhibit A: the USFL. The USFL (spring professional football that...
Brett Staron
May 20, 20231 min read


Agility in 30 Seconds
Think simple. For all of the product or agile processes, certifications, majors, and frameworks that exist or ever will exist (and I...
Brett Staron
May 20, 20231 min read


Simple Ain't Easy
Simple does not equal easy. It is HARD to keep things so radically simple that they make sense to your team, partners, and clients. Big...
Brett Staron
May 20, 20231 min read


Preparation vs. Perfection
One of the most successful basketball coaches in history — John Wooden — measured success not in championships or in wins, but in...
Brett Staron
May 20, 20231 min read


Six Leadership Lessons
1. You never learn anything by saying No. 2. You have to step aside to let others learn by doing. Experience is the best and only...
Brett Staron
May 20, 20231 min read


The Following Test
The true test of a leader: would your team voluntarily follow you if they were given the choice not to? For 60% of the leaders I’ve met,...
Brett Staron
May 20, 20231 min read


What A Company Really Is
A company is no more than a bunch of people who share the same client and the same values, processes, and tools to deliver something a...
Brett Staron
May 20, 20231 min read


The Secret to Happiness
Happiness = Results - Expectations. If you aren’t happy, it’s time to inspect your expectations or your discipline to achieve them. Hint:...
Brett Staron
May 20, 20231 min read


Strategy Pepto Bismol
Anyone feel bloated? More businesses die from indigestion than starvation. David Packard (the founding “P” of Hewlett-Packard) couldn’t...
Brett Staron
May 20, 20231 min read


FYI'd To Death
FYI is one of the worst workplace sins. Most of us get roughly 50-100+ messages a day over email, in person, and through other platforms....
Brett Staron
May 20, 20231 min read


Damaging Optimism
Just like an angry tirade without constructive feedback is not helpful, praise without a specific example is equally destructive. As Kim...
Brett Staron
May 20, 20231 min read


The Definition of Strategy
What’s the definition of strategy? It’s probably the most misused term in the workplace. Strategy isn’t your goals. It’s not what you...
Brett Staron
May 20, 20231 min read


Turn Signals and Personal Goals
Terrible drivers never use their turn signal. Average drivers use their turn signal and expect traffic to clear behind them. Good drivers...
Brett Staron
May 20, 20231 min read


Daniel Pink's "Drive" in 13 Seconds
Autonomy, mastery, purpose. That’s all anyone wants. Create the conditions in work and in life for those three things, and your team will...
Brett Staron
May 20, 20231 min read


Communication Breakdowns
Up to 50% of information is lost in communicating about something you heard or saw first hand to the NEXT person. So how much context and...
Brett Staron
May 20, 20231 min read


Sam Walton Was Right
You don’t work for your boss or leader, you work for your clients. I can’t tell you how many times I’ve heard “I work for <name>” or “the...
Brett Staron
May 20, 20231 min read
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