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There are only 6 possible outcomes of a product’s go-to-market strategy. 6. Or, as Martina Lauchengco puts it in her incredible book...

"The only way to win is to learn faster than anyone else." - E. Ries, The Lean Startup That's it. That's the post. Check out Eric's book...

I love Geoffrey Moore. This one never gets old (Zone to Win). In a nutshell, to remain relevant any company must: 1. Modernize your...