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Geoffrey Moore's "Zone to Win" in 13 Seconds

Updated: May 24, 2023

I love Geoffrey Moore. This one never gets old (Zone to Win). In a nutshell, to remain relevant any company must:


1. Modernize your existing operating model as quickly as possible, while

2. Positioning your company to catch the next wave in a new, disruptive line of business

The beginning of Zone to Win

The key? You have to measure success entirely differently at each step. #transformation





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