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The Following Test
The true test of a leader: would your team voluntarily follow you if they were given the choice not to? For 60% of the leaders I’ve met,...
Brett Staron
May 21, 20231 min read
3 views


What A Company Really Is
A company is no more than a bunch of people who share the same client and the same values, processes, and tools to deliver something a...
Brett Staron
May 21, 20231 min read
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The Secret to Happiness
Happiness = Results - Expectations. If you aren’t happy, it’s time to inspect your expectations or your discipline to achieve them. Hint:...
Brett Staron
May 21, 20231 min read
5 views


Strategy Pepto Bismol
Anyone feel bloated? More businesses die from indigestion than starvation. David Packard (the founding “P” of Hewlett-Packard) couldn’t...
Brett Staron
May 21, 20231 min read
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Damaging Optimism
Just like an angry tirade without constructive feedback is not helpful, praise without a specific example is equally destructive. As Kim...
Brett Staron
May 21, 20231 min read
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The Definition of Strategy
What’s the definition of strategy? It’s probably the most misused term in the workplace. Strategy isn’t your goals. It’s not what you...
Brett Staron
May 21, 20231 min read
5 views


Communication Breakdowns
Up to 50% of information is lost in communicating about something you heard or saw first hand to the NEXT person. So how much context and...
Brett Staron
May 21, 20231 min read
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Sam Walton Was Right
You don’t work for your boss or leader, you work for your clients. I can’t tell you how many times I’ve heard “I work for <name>” or “the...
Brett Staron
May 21, 20231 min read
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Treating People Like People
Be grateful for who you’re with, not what you have. And if you happen to enjoy the people you work with, be even more grateful for that....
Brett Staron
May 21, 20231 min read
7 views


The Meaning of Leadership (Literally)
The word “leader” comes from an Old English word meaning “to go before as a guide”. The word has nothing to do with authority, command,...
Brett Staron
May 21, 20231 min read
21 views


Gross Coffee and Adaptability
Don't make gross coffee. When you add sugar to your coffee, you can't remove it. Most companies operate in adaptive environments. What's...
Brett Staron
May 21, 20231 min read
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The Myth of Certainty
Think and communicate in probabilities, not in certainties. With the exception of some mathematical and scientific rules of the universe...
Brett Staron
May 21, 20231 min read
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The Benefit of Variability
If you produce something for your customers where your outcome is 100% knowable and predictable, eliminate variability in your production...
Brett Staron
May 21, 20231 min read
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The Easiest Strategy
If you're struggling with making choices on where your company should play and how it's going to win, simplify your thought process by...
Brett Staron
May 21, 20231 min read
2 views
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