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Literally inside of a garage, Google's humble start in September 1998 has produced a worldwide heavyweight that is unmatched in its quest to lead the way in internet search. Smaller search engines have been pushed to the side and even Google's chief competitors -- Yahoo and MSN -- are becoming bit players. Google's constant quest for improvement and expansion into other areas of web service has been phenomenal. Now, Google is taking on Paypal with its introduction of Google Checkout as mentioned by me in one of my other blogs.

While some are alarmed by Google's continuing fast paced growth, the company is proving that if you offer a better product at a lower price [or for free as in the case of so many of its applications including GMail] then the customers will flock to your store. Indeed, that is what Google hopes that you will do: add one more service and give them one more opportunity to show to you what they really want you to see: ads. Yes, Google's AdWords/AdSense program is so huge that it accounts for virtually all of its revenue. Thus, your using Google Checkout means Google can run ads somewhere, some place in hopes that you will click through and ring up the $$$ that will ultimately find their way into the company's bottomline.

Ingenious, isn't it? You bet. Now if Yahoo and MSN can ever figure out what hit them, we may get some real competition in the mix. Paypal/eBay must be worried, but don't expect them to stand still either. It gets interesting...

Matthew Keegan

If you are looking for a successful and prolific article writer, than Matt Keegan is the man for you. As The Article Writer, Matt writes on a variety of topics including advocacy, automobiles, aviation, business, Christian themes, family, news, product reviews, travel, writing, and more. At present, Matt is a top ten writer on this site and a frequent contributor.

Matt writes web site content, ezine distribution [article marketing/SEO], for newsletters, and for print material. His speciality is topical writing.

In addition, Matt is the owner of a successful web design and marketing company based in North Carolina, USA. Matt manages several sites including two high performing business aviation sites: the Corporate Flight Attendant Community and the Aviation Employment Board.